Lead Management leverages the value of your leads and inquiries to generate more revenue and ROI. Most lead
generation programs do not fail to generate demand but rather fail to capture and manage that demand until it
becomes genuine opportunities that convert into sales. In fact, 80% of early-stage leads that are poorly
managed often end up lost, ignored or discarded.
Too much time and money are spent on generating leads only to
have them neglected. Lead Management is the process that consolidates leads and inquiries from all sources, then
qualify, nurtures, and converts them into sales-ready leads is necessary for maximizing your investment in lead
generation.
How Do We Work With Your Leads?
- Get in - Identify the right people in the right companies
- Stay in - Establish a memorable dialog and set the stage
- Qualify - Ask the right questions
- Nurture - Stay engaged with relevant content and timely conversations until they're ready to convert
- Optimize - Leverage the value of your leads and inquiries to generate more revenue and ROI
Our CRM data appending and cleansing offerings include:
- Database cleansing and scrubbing
- Database verification
- Database de-duplication
- Database formatting
- Mailing list append
- Email verification and email appending
- URL append
- Phone/Fax number append
- NAICS code append / SIC code append
- CRM database cleansing and CRM data integration
- Marketing database cleansing and integration